The Profit Zone provides the answers. It is an original and practical explanation of how and why high profit happens, revealing the strategies of twelve of today's great success stories--a group of companies and executives that have created over $700 billion in market value for their shareholders. More importantly, it shows the lessons that can be learned from the business design of these companies--adaptations that enabled them to always be several steps ahead of competitors in meeting customer priorities
A good book for someone trying to understand strategy. Gives a new way to think about business.
Categories:
Language:
English
Length:
352 pages
Author:
Adrian J. Slywotzky