Home > Au Contraire

Au Contraire

by Gilles Asselin and Ruth Mastron

4.0

About the book

Coca-Cola ran headlong into French culture when a hardcore, bottom-line management style met with boycotts in cafes and supermarkets. Even Mickey Mouse met angry protesters hurling tomatoes and eggs when joining Michael Eisner to launch Euro Disney's arrival on the Paris stock market. What makes the French so...well, French?

This was an eye-opener. It explains a lot of my experiences doing business with customers and colleagues in France over the years.

Goodreads Reviewer

Categories:

Cultural Language Sociology Travel Self-help Psychology Non-fiction

Language:

English

Length:

308 pages

Author:

Gilles Asselin and Ruth Mastron
Recommended by 1 people

Recommended by:

Other recommended books: